The Difference Between Average and Awesome Event Photography

You know the difference between the average event photographer and an event photographer who eats-sleeps-and-breathes marketing? Getting in the head of the end-user. Who is going to see this image and what does the marketer who hired me want to convey??

• Intent learning?

• Authentic interaction?

• Speaker authority?

Figuring out what that end message is and then seeking out ways to execute that message through imagery...THAT is the golden ticket to thoughtful corporate event photography. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I'd much rather deliver 300 highly curated, purposeful images than 1,000 "spray and pray" photos ("spraying" - shooting every moment with no purpose other than a shutter count and "praying" you get something good). ⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is also where team trust comes in...it is why I have the conversations with stakeholders before an event. They have so many plates spinning in the air and the closer I can get to understanding - and anticipating - their needs, the more successful we will all be!

View the following case study to understand how I create content for companies during their conferences / events that they can utilize for marketing future marketing endeavors:

See the image below? The one on top is….okay. No eye contact, no connection between the two people. Then mere seconds later, the subject looks up, is engaged with a customer and - VOILA - a whole new (useful) image is created that conveys interest, engagement and interest.

Most of the magic of creating marketing content at a conference is being patient to find the authentic connections between subjects. Do that well and everyone wins!